Question 157Asked in DSSSB PGT Computer Science (Technical), 11 Jul 2021

What is Customer Relationship Management?

  1. ACustomer relationship management includes the methodologies, technology and capabilities that help an enterprise to manage customer relationships
  2. BCustomer relationship management is a corporate level strategy which focuses on creating new customers
  3. CCustomer relationship management is the process of planning, implementation and controlling the operations of the supply chain
  4. DCustomer relationship management is the process of daily production and distribution
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Correct answer: (A) Customer relationship management includes the methodologies, technology and capabilities that help an enterprise to manage customer relationships

Explanation

CRM covers the methods, technology and capabilities a business uses to manage and analyse its interactions with customers.

From DSSSB PGT Computer Science PYQ (Technical), 11 Jul 2021

This is question 157 of DSSSB PGT Computer Science PYQ (Technical), 11 Jul 2021. See all questions of this paper with answers, or attempt the paper as a timed online test to get your score and all-India rank.