ACustomer relationship management includes the methodologies, technology and capabilities that help an enterprise to manage customer relationships
BCustomer relationship management is a corporate level strategy which focuses on creating new customers
CCustomer relationship management is the process of planning, implementation and controlling the operations of the supply chain
DCustomer relationship management is the process of daily production and distribution
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Correct answer: (A) Customer relationship management includes the methodologies, technology and capabilities that help an enterprise to manage customer relationships
Explanation
CRM covers the methods, technology and capabilities a business uses to manage and analyse its interactions with customers.
From DSSSB PGT Computer Science PYQ (Technical), 11 Jul 2021