Which e-business model allows consumers to name their own price for products and services?
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Correct answer: (D) C2B
Explanation
The C2B model, also called a reverse auction or demand collection model, enables buyers to name their own (often binding) price for a specific good or service. The website collects the bids and offers them to participating sellers. C2C is consumer to consumer, and B2B and B2G have nothing to do with consumer price setting.